Marketing Lingo – A Translation Guide
For those of you susceptible to sales pitches, here is a handy pocket translation guide: “Scientifically proven” – We found an out-of-work alcoholic scientist to conduct a study in his basement, in exchange for one of those huge plastic bottles of McCormick Vodka. “Hand-crafted” – Made in China. “Award-winning” – The owner’s brother-in-law created an [...]
